Captain Jefferds Inn

Branding Refresh

Captain Jefferds Inn

The Captain Jefferds Inn, a stately sea captain’s mansion transformed into a luxury boutique inn, wanted to refresh their branding to capture the history and spirit of the iconic Maine seaport of Kennebunkport. The refresh included a new logo, website, marketing collateral, and merchandise.

Strategy and Design Process

In addition to creating a new logo that blends elements of hospitality and seafaring iconography, I developed a fresh, visually rich, and brand-aligned content strategy to bring the Inn’s authentic character and luxurious offerings to life across a variety of print, merchandise and digital channels.


With a nod to the property’s rich history and boutique elegance the result was an identity that spoke volumes and aligned their marketing strategies with every stage of the traveler’s journey – from capturing travelers’ attention at the dreaming and planning stages to driving repeat bookings during and after guest stays.