AMC 125th Anniversary Design

Challenge

The Appalachian Mountain Club wanted to create a commemorative design to celebrate the 125th anniversary of their high mountain huts. They wanted the concept to have an aesthetic connection to vintage National Parks posters.

Solution

The typography used in the AMC poster has a bold, vintage feel and the illustration captures the dramatic beauty of the Lakes of the Clouds Hut in a simple style that clearly relates to classic National Park poster designs.

Result

AMC incorporated the design into merchandise including posters, t-shirts, hats, pins, glassware, and water bottles.

Are you intrigued?

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