Boston Pride Hockey, an all-inclusive organization of dedicated hockey players, wanted to refresh their branding and website. They needed a more polished logo for the organization as well as a logo for their Boston Beanpot Classic Tournament. For their website, they wanted a bold look and a mobile friendly format.
For the new Boston Pride Hockey logo and the Boston Beanpot Classic Tournament logo, the illustrations and typography are styled to feel like classic sports logos. The new website’s prominent use of photography paired with a crisp color scheme projects a contemporary feel. The site is designed to be responsive, scaling to fit any device.
The new Boston Pride Hockey logo captures the spirit and pride of the organization’s members while the new website provides a portal for both prospective and current members to easily connect with information about the organization. The Boston Beanpot Classic Tournament logo was rolled out onto collateral to welcome teams from across the U.S. and Canada.