The owners of the Captain Jefferds Inn, a historic B&B in Kennebunkport, Maine, felt it was time to refresh their brand. They wanted a simple, contemporary look that communicated that bed and breakfast inns don’t have to be about doilies and dark rooms packed with tchotchkes.
A positioning strategy was developed to inform a distinct visual and verbal voice. As part of the Scope, we developed the brand identity, stationery, and marketing collateral. In the logo, a key replaces the “stock” in the anchor, marrying the idea of hospitality with a traditional nautical symbol.
A suite of new marketing collateral and merchandise create a cohesive look with a design style and sensibility that echoes their culture, core values and personality. The owners focus on providing luxurious accommodations and gourmet food to create a guest experience that exceeds expectations.