Massachusetts non-profit Cradles to Crayons (C2C) wanted to update their Ready for School program marketing collateral to make the pieces more visually appealing and engaging. As an additional component, they wanted to include key statistical data in a way that was both attractive and accessible.
A positioning strategy was developed to showcase the fundamental connection between the need in the community and the opportunity to give back, presenting a message meant to inspire and motivate their audience to engage with the organization’s mission and provide support for the program.
The new Ready for School collateral has a sensibility that echoes C2C’s culture, core values and personality while delivering a compelling message that captures the essence of the program. The use of infographics to present statistics and images of kids served by the program provide tangible impact.